NAG Insights

Findings from our own research and from AI-led interviews run on Insight Bridge.

How good are the answers in AI-led interviews? NAG Insights · October 2026

How good are the answers in AI-led interviews?

570 answers from 15 Insight Bridge rounds: first answers stay on topic but often lack the reason, and a follow-up question brings it out.

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What leadership teams want from AI in strategy NAG Insights · October 2026

What leadership teams want from AI in strategy

Findings from AI-led interviews with Finnish executives: seven of eight use AI to sense or interpret, and none wants AI to take the decision.

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For articles in Harvard Business Review and other publications, see NAG Boston and publications.