Insight Bridge by NAG · AI for strategy execution

Hear your whole organization, at once

AI-led conversations run across a whole organization at once, with the speed of a survey and the depth of an interview.

What is Insight Bridge?

Insight Bridge is NAG’s AI platform for strategy execution. An AI interviewer holds a tailored conversation with everyone you invite, all at the same time and whenever suits each participant. It explains the key messages of your strategy and the reasoning behind them, listens, and keeps asking why until the root cause is clear.

The analysis groups what people say into themes and a synthesis for the leadership team. Every claim in the synthesis can be traced back to a participant’s own words, so leaders see not only what the organization thinks but why.

Surveys scale but stay on the surface. Interviews go deep but reach only a few people. Insight Bridge combines the two, and NAG’s strategy consultants turn the findings into decisions.

At a glance

  • AI-led one-to-one conversations with the whole organization
  • Themes and a leadership synthesis, each claim traceable to a quote
  • Anonymous by design: results at group level only
  • About four weeks from kick-off to leadership synthesis
  • Run in dozens of organizations

Where leadership teams use it

Strategy rollout and execution

Find out whether the strategy is understood, believed and turned into action, and where the gaps are by unit, function and country.

Baseline before strategy work

Start a strategy process from what the organization actually knows, sees and worries about, not from assumptions made in the boardroom.

M&A and integration

Hear both organizations at scale during an integration, and surface friction in culture, processes and customer relationships early.

How a project runs

A typical Insight Bridge project takes about four weeks from kick-off to leadership synthesis.

1

Kick-off

We agree with the leadership team what it needs to learn, and tailor the conversation to your strategy and context.

2

Conversations

Participants talk with the AI interviewer, which follows up on their answers and asks why.

3

Analysis

The answers are grouped into themes and a synthesis, with every claim traceable to participants’ own words.

4

Leadership synthesis

NAG presents the findings to the leadership team and works through what they mean for decisions and next steps.

Frequently asked questions

Insight Bridge is an AI platform for strategy execution, developed by NAG Strategy & Transactions, a Finnish strategy and transactions advisory. AI-led conversations run across a whole organization at once, with the speed of a survey and the depth of an interview.

A survey asks everyone the same fixed questions and tells you what people think. Insight Bridge holds a conversation: it follows up on each answer and asks why, so the leadership team also learns the reasons behind the views and where the root causes are.

Typical uses are strategy rollout and execution, a baseline of the organization’s views before strategy work, and M&A integration.

About four weeks from kick-off to the leadership synthesis.

Yes. Anonymity is built in: results are read at group level only, and no group is reported with fewer than three interviews.

Insight Bridge is developed and delivered by NAG Strategy & Transactions (NAG Oy), which has offices in Helsinki and Boston. Contact Partner Tommi Brandstack at tommi.brandstack@naggroup.fi.

See Insight Bridge in action

In 30 to 45 minutes we show how the AI-led conversations work in a large organization, and what the leadership team receives.

Or email us directly: tommi.brandstack@naggroup.fi

Contact Us

Tommi Brandstack
Tommi Brandstack

Partner, AI Strategy

tommi.brandstack@naggroup.fi

+358 40 353 7359